How Does Social Media Benefit Me and My Business?

By Corinne Hayward In today's society, we practically feel obligated to have Facebook and Twitter and Pinterest and LinkedIn, and so on. But how many people are wondering: "What is the point? Should I be spending so much of my time tweeting and pinning when I could be focusing on more important things? How is it benefiting me and my business?" It is easy to get overwhelmed by all of the various channels and lose sight of what you are getting out of social media. In many cases, your social media channels are the first interaction people are going to have with your business. It's your first opportunity to make a good impression. It's the start of how they perceive your brand your company. Your social media channels are what…
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