Using Instagram for Business
By Willona Sloan The best way to use Instagram for business is to remember these three things: make your posts creative, visually appealing, and interactive. Instagram is a fun and engaging social media tool with an enthusiastic following of users ages 18-29. According to the Pew Research Center, 28% of online adults use Instagram, which means the platform offers excellent opportunities to reach people where they are posting and sharing images with their networks. Create Your Brand Presence First, create your Instagram presence and determine what your objectives will be for the platform. Just like any other aspects of your communications and marketing work, this will require developing a strategy. The goal is to build your presence in an authentic way. Create a warm and likable persona. Use photos of…
