How to Use Pinterest for Business

By Jennifer Henderson I started using Pinterest a few years ago when it launched. I loved how easy it was to “pin” ideas, and I was quickly hooked. Pinterest defines itself as a “tool for collecting and organizing things you love,” and since its introduction, Pinterest’s popularity has grown enormously. According to a recent study, Pinterest is the “fastest growing sharing channel, followed by Facebook and LinkedIn.” People now use Pinterest more than e-mail for sharing things online, and the social media tool has become essential for marketing. In addition, Pinterest recently added a new “Pinterest Interests” feature, which suggests additional pins based on what you’ve already pinned. The Search Engine Journal likes this new feature because “if you use Pinterest for business it will help you find a more…
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