It’s Time to Rethink Your Social Media Strategy: Breaking Down Social Media Use by Generation
By Willona Sloan As you consider your social media strategy, do you know who is using the social media channels where you plan to post your company’s content? Millennials aren’t the only ones to consider when creating content for your channels; and don’t be so quick to assume how users over 65 use social media. Check out these stats to learn more. According to the 2016 Nielsen Social Media Report Social Studies: A Look At The Social Landscape, it’s time to rethink who is using social media the most. The study shows that Generation X users are more glued to social media than younger users. “Adults 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media networks, compared with 6 hours…
